In honor of AHPA’s 40th anniversary in 2022, we will be showcasing 40 of our favorite herbs throughout the year with support from members who love these herbs, too!

Follow along all year for AHPA’s 40 Herbs We Love, celebrating a selection of the many beloved herbs at the heart of our robust industry and vibrant community.

No. 1: Elderberry (Sambucus nigra)

When it comes to immunity-supporting herbal ingredients, elderberry tops the list as on-trend and in-demand.

Consumer demand for these nutrient-packed berries to boost immunity has soared during the pandemic...but with high demand comes risk of adulteration.

Confirm the identity and quality of elderberry and other high demand ingredients with thorough testing by Alkemist Labs, the natural product industry's leading botanical lab.

Stay tuned for more big things from elderberry and Alkemist Labs in 2022, when Alkemist Labs celebrates 25 years of ensuring botanical quality!

Share the Love

Do you want to celebrate an herb you love with AHPA’s 40 Herbs We Love campaign for AHPA’s 40th anniversary? Contact Amber Bennett to learn more about sponsoring your favorite herb!

More Ways to Celebrate

In addition to AHPA’s 40 Herbs We Love, there are more fun and exciting ways to get involved with AHPA’s 40th anniversary celebration

You can:

• Share your photos from the 80s! Pay homage to the 1980s (the decade AHPA was founded) by submitting photos of yourself and/or friends and colleagues in the herbal industry. The photos will be shared in the AHPA Report and on social media for members and followers to guess who is in the photo!
• Author a 40th anniversary letter or guest article for the AHPA Report! Share a favorite memory or lesson learned, comment on a historical or present issue, or address AHPA members and friends of the herbal and natural products industry with your own 40th anniversary message in the monthly AHPA Report.
• Join us for the 40th anniversary Founders Series fireside chats! Gather (virtually) with fellow AHPA founders and friends for a pre-recorded fireside chat to discuss topics celebrating AHPA history, achievements, and what sets us apart in the herbal community. Videos will be available to watch on-demand and shared in AHPA Updates, the AHPA Report, and on social media.

Click here to download more information on all the ways you can join us to celebrate 40 years of AHPA, and contact Melissa Do with any questions and to get started.