Case Studies - Substantiating Claims for Herbal Immune Support Products

Case Studies - Substantiating Claims for Herbal Immune Support Products

Presented June 17, 2020

Published: Wednesday, June 17, 2020

Consumer demand for immune support products has dramatically increased in recent months. At the same time, the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) are actively monitoring the market for products with fraudulent prevention and treatment claims. FDA and FTC are exercising their authority to protect consumers from firms selling unapproved products and making false or misleading claims, including by issuing dozens of warning letters in recent months.

These principles are followed closely by plaintiffs' lawyers and state law enforcers who are also actively looking for companies with unsubstantiated marketing claims. This webinar will help you understand effective methods for substantiating your immune support claims so you can minimize enforcement and litigation risks.

Webinar presenters explain ways to ensure your marketing claims for herbal immune support products are substantiated, truthful and not misleading. Industry experts review several methods they’ve used to ensure their dietary supplement product claims are well substantiated, including: randomized, controlled clinical trials on a well-known elderberry product; in vitro testing to support the legitimacy of the product; and the relevance of use and training in substantiating the effectiveness of traditional Chinese herbal formulations.

Answers to your questions

A 20-30-minute Q&A session follows the speaker presentations to answer specific questions submitted in advance and during the live event.


Mary Bove, ND

Scientific Advisory Board

Gaia Herbs

John K. Chen, Ph.D., O.M.D, L.Ac. 

Medical Consultant

Evergreen Herbs & Medical Supplies

Stephen Turner

Vice President of Sales, US

PharmaCare US, Inc.

Additional speaker TBD.


  • Presenter slides 
  • Webinar recording


  • AHPA Members: $199
  • Non-Members: $399

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