AHPA’s 40th anniversary celebrations continue with our showcase of the third of many beloved herbs at the heart of our robust industry and vibrant community.
No. 3: Japanese Pagoda Tree (Sophora Japonica L.)
The Japanese pagoda tree (Sophora japonica L.) or Styphnolobium japonicum (L.) Schott is mainly cultivated as an ornamental plant in many parts of the world. Its beautiful flower buds are a pleasant creamy white or slightly yellow color and are very rich in flavonoids.
In recent years, many important biological activities of quercetin — the queen of flavonoids — have been discovered and interest in its benefits on human health has rapidly grown. Thanks to a unique Phytosome formulation by Indena, Quercefit®— a quercetin extract derived from flower buds of Sophora japonica L. — is up to 20-fold more bioavailable than unformulated quercetin and is in line with the levels of a diet rich in vegetables and fruits.
Quercefit® maximizes benefits of traditional quercetin in immune and respiratory health, such as its remarkable antioxidant, anti-inflammatory, immunomodulatory and antiviral activities.
Meet the botanical keeper of your daily immunity health and build resilience for healthy living!
Learn more at INDENA.COM.
Share the Love
Do you want to celebrate an herb you love with AHPA’s 40 Herbs We Love campaign for AHPA’s 40th anniversary? Contact Amber Bennett to learn more about sponsoring your favorite herb!
More Ways to Celebrate
In addition to AHPA’s 40 Herbs We Love, there are more fun and exciting ways to get involved with AHPA’s 40th anniversary celebration.
You can:
- Share your photos from the 80s! Pay homage to the 1980s (the decade AHPA was founded) by submitting photos of yourself and/or friends and colleagues in the herbal industry. The photos will be shared in the AHPA Report and on social media for members and followers to guess who is in the photo!
- Author a 40th anniversary letter or guest article for the AHPA Report! Share a favorite memory or lesson learned, comment on a historical or present issue, or address AHPA members and friends of the herbal and natural products industry with your own 40th anniversary message in the monthly AHPA Report.
- Join us for the 40th anniversary Founders Series fireside chats! Gather (virtually) with fellow AHPA founders and friends for a pre-recorded fireside chat to discuss topics celebrating AHPA history, achievements, and what sets us apart in the herbal community. Videos will be available to watch on-demand and shared in AHPA Updates, the AHPA Report, and on social media.
Click here to download more information on all the ways you can join us to celebrate 40 years of AHPA, and contact Melissa Do with any questions and to get started.