AHPA’s 40th anniversary celebrations continue with our showcase of the ninth of many beloved herbs at the heart of our robust industry and vibrant community.
No. 9: Oshá (Ligusticum porteri)
Oshá root is revered and respected by Native Americans as well as by clinical herbalists for its medicinal potency and effectiveness. Its sacred habitat is in northern New Mexico and southern Colorado.
Oshá has no parallel in the botanical world for respiratory needs. It is expectorant, soothing, warming, increases respiratory capacity and oxygen uptake while stimulating resident respiratory immunity. This high elevation Rocky Mountain plant helps one breath, stay well and get well. This ancient plant has relevant need today.
Folklore has it that in the wild, bears are attracted to the smell of oshá while snakes are repelled.
Vitality Works has been selectively using oshá for 40 years in its clinic and products. We have partnered with the same New Mexico family who have sustainably wild harvested oshá for generations. Vitality Works joins AHPA in celebrating our 40th year crafting effective herbal products for brands around the world.
Share the Love
Do you want to celebrate an herb you love with AHPA’s 40 Herbs We Love campaign for AHPA’s 40th anniversary? Contact Amber Bennett to learn more about sponsoring your favorite herb!
More Ways to Celebrate
In addition to AHPA’s 40 Herbs We Love, there are more fun and exciting ways to get involved with AHPA’s 40th anniversary celebration.
You can:
- Share your photos from the 80s! Pay homage to the 1980s (the decade AHPA was founded) by submitting photos of yourself and/or friends and colleagues in the herbal industry. The photos will be shared in the AHPA Report and on social media for members and followers to guess who is in the photo!
- Author a 40th anniversary letter or guest article for the AHPA Report! Share a favorite memory or lesson learned, comment on a historical or present issue, or address AHPA members and friends of the herbal and natural products industry with your own 40th anniversary message in the monthly AHPA Report.
- Join us for the 40th anniversary Founders Series fireside chats! Gather (virtually) with fellow AHPA founders and friends for a pre-recorded fireside chat to discuss topics celebrating AHPA history, achievements, and what sets us apart in the herbal community. Videos will be available to watch on-demand and shared in AHPA Updates, the AHPA Report, and on social media.
Click here to download more information on all the ways you can join us to celebrate 40 years of AHPA, and contact Melissa Do with any questions and to get started.